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The Origin of Vivarati Men's Dress Socks

Not too long ago the founder of Vivarati, Andrew Muller, was working for a large financial company in New York City. He knew that hard work and individual style are the pathways to success. He worked hard and dressed well.

Like most men in his field, his wardrobe consisted of a blend of modern and conservative office wear. Besides his robust work ethic, he displayed his personal sense of style through his accessories, such as his dress socks.  He noticed that others too, wore their designer dress socks with pride, since they were instantly differentiated amongst a crowded workforce. Accessories instilled personal flair into an otherwise conservative workday getup, and soon, others began to notice. 

Soon after, he observed a correlation between the rise of his personal style (and hard work), and the way his colleagues and superiors viewed him. However, when choosing quality fashion dress socks, he noticed that there was a divide between the designer dress socks that were available and what was appropriate for the office.

Many choices were too funky looking, while others were boring and simple. He did not want to stick out with too much color, or seem bland by wearing plain black dress socks.  The shortage of high quality modern dress socks that were business-appropriate, lead Andrew to create Vivarati.

Men Dress Socks Store

Vivarati is redefining the men’s stylish dress socks market by offering modern sock designs, superior dress sock quality, and fantastic service with FREE SHIPPING BOTH WAYS on every order shipped within the US.

A Guidelines segment is offered on each sock style page to suggest clothing pairing options (such as colors, patterns, and styles), when wearing our socks. Pick up a few pairs, and when you do, take a picture to show others how you wear it (shoes and pants should be included), upload it to Facebook, and tag Vivarati.

Vivarati strongly believes in Living Vividly, which we interpret as living life without compromising on personal style. The modern man recognizes the importance of looking his best while maintaining a sense of style that is unique only to him. Accessories such as socks, provide the perfect medium for expressing personal style in a refined, but direct manner.

Dress Socks and Professional Attire

If your climbing the corporate ladder or if you own your own business, then you already know that details matter.  Dress socks play an important role when donning professional attire. 

Socks can be seen when sitting, from virtually all angles, and can be glanced at while walking.  They can be used to show some flair, especially when wearing a conservative suit and tie.  When the rest of your colleagues are wearing plain black socks, your sense of style will be visible between the hem of your pants and the top of your shoes.  Nothing says you miss the details like mismatched or faded socks. 

Inject style and boldness into your step by accessorizing your feet.  Wearing modern dress socks with your weekday getup can speak volumes about your personal preferences, style, and individuality. 

Vivarati Sock Style Guidelines

Tips on Living Vividly

A unique segment of the brand is the Guidelines section, which is located on each product page.  The Guidelines offer advice and pairing guidance, on what colors, patterns, and materials work best with each specific sock style

After you buy a pair, you may not be sure what to wear or match them with.  The Guidelines give you that contextual connection to what works best with which tie, shirt, pants, or shoes that you have in your closet.  Guidelines is created for you, because you may not have time to think through what dress sock works best with which tie.  When given a contextual backdrop of how to wear your dress socks, you can walk more confidently without wondering if your dress socks blend well with what you are wearing.

Message From The Founder of Vivarati:

I hope you buy dress socks that will allow you to look great in a professional setting, help you get that promotion, and assist you with solving some of the world’s problems. 

Andrew Muller, Founder of Vivarati

“Live Vividly”



Vivarati is a mens socks online store. We sell quality mens socks, mens dress socks gift set or individual pairs that includes mens striped dress socks, mens blue & aqua stripe socks, mens navy & purple dress socks, mens green & black chevrons socks and more.

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